Whole Foods Stores To Start Carrying The Veggie Wagon Products

Written on July 24th, 2013 by max. Filed under Blog

We are super excited to announce a great partnership with Whole Foods. For all of the information please see the press release below.

Contact: Max Sussman

(757) 717-9393



Whole Foods Market now carries The Veggie Wagon’s products

Carolina Beach, NC (July 24, 2013) – A small local producer of gourmet food products is celebrating a milestone that will expand its reach well beyond its Pleasure Island roots. Six of The Veggie Wagon’s creations are now on shelves at the Wilmington Whole Foods Market on 3804 Oleander Drive.

Max and April Sussman, founders and owners of The Veggie Wagon at 608 S. Lake Park Blvd. in Carolina Beach, delivered their first order on Friday, July 19. Whole Foods Market now sells The Veggie Wagon’s Pickled Okra, Spicy Pickled Okra, Pickled Zucchini, Spicy Pickled Zucchini, Jamaican Jerk Pickles and Honey Habanero Hot Sauce.

While the Sussmans have been stocking their products at various small shops and farmers’ markets for years, Whole Foods will give them the added exposure of a nationally recognized name. “We’ve been looking to grow into a larger market so our products are more accessible,” April Sussman said.

Max Sussman added: “We’ve been searching for a national partner that has a proven retail and distribution model, and Whole Foods really fits that bill. It’s really cool to be working with such a large company that has a small-company mentality. Their policies and the way that they run their store make it very, very easy for small producers to work with them.”

Additional expansion in the near future is likely as Whole Foods has approved The Veggie Wagon’s products for sale in its South Region, which includes Alabama, Georgia, North Carolina, South Carolina and Tennessee.

“Whole Foods Market has a strong commitment to partnering with local businesses since it helps our community stay connected to the seasons, regional varieties and the people who grow our food all while bolstering our local economy,” said Sean Walsh, Associate Store Team Leader at the Whole Foods Market in Wilmington. “We seek out small-batch culinary treasures from small, dedicated food artisans and are excited to offer The Veggie Wagon’s pickled products and hot sauces to our customers.”

Founded in 2009 as a roadside produce stand, The Veggie Wagon has grown to encompass a retail market and commercial kitchen at 608 S. Lake Park Blvd. in Carolina Beach, in addition to its wholesale business and delivery of community-supported agriculture baskets. They travel to all the best local farms and small-batch producers to bring customers the freshest and tastiest items North Carolina has to offer. Find out more at www.theveggiewagon.com, www.facebook.com/veggiewagon or on Twitter @TheVeggie Wagon.


For more information or to schedule an interview with Max or April Sussman, call (757) 717-9393 or email theveggiewagon@gmail.com. Product photos and other images are available upon request.

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